Salt Lake City, Utah (April 4, 2019) 4Life President and CEO Danny Lee has named Erik Patterson as the Vice President of North America.
Patterson came to 4Life in July 2018 as Director of Southeast Asia. He has more than 25 years of experience in direct sales and international marketing.
Patterson: “I have a good deal of experience generating U.S.-specific growth. This industry has given me so much over the course of my profession. I’ve had the opportunity to work in sales, business development, marketing, and operations. I’ve enjoyed positions as an executive as well as an independent consultant. I’m humbled and excited to accept this assignment at 4Life.”
Patterson’s geographical responsibilities will include the United States, Mexico, the Caribbean, and Central America. Born in Chile, Spanish is Patterson’s first language. He moved to the United States as a child and quickly learned English. Patterson holds a Bachelor’s degree in Spanish Translation and Business from Brigham Young University, as well as a Master’s degree in Business Administration from Westminster College.
Lee: “Erik is passionate, humble, and well-versed in a variety of areas. His leadership skills and accessibility will prove invaluable as he takes responsibility over our largest markets. This is an exciting time to share the 4Life opportunity as envisioned by David and Bianca Lisonbee more than 20 years ago.”
For more information:
Vice President, Communications
4Life Research USA, LLC